Creative Director

I am a seasoned brand builder, creating sellable brands & optimising businesses with ease.

The Summer I graduated from school, my mum was in an unfortunate accident. This event catapulted me from studying design to being elbow deep in coffee grinds and trained as a barista during a break where all my friends were celebrating their new found freedom.

I became wildly convinced my dream was to open my own cafe. Once that was done, one wasn’t enough. I was ticking boxes left, right and centre. A house, partner, thriving businesses. And I was miserable.

My work organically shifted from starting my own businesses to providing direction to other business owners. I am the go-to for trusted recommendations & connections amongst my business network & friends.

I am yet to come across a business I can’t help.


I’ve seen countless stressed, burnt-out, and overwhelmed business owners. That is why I’m here to help guide owners like you from overwhelm, heightened reactivity and stress into ease, alignment and excitement.

My collaborative mentoring style is grounded in:

  • Personal lived experience

  • Practical business knowledge

  • Subconscious reprogramming expertise

  • An intangible Superpower to know what will and won’t work.

  • 15 years of entrepreneurship

WHERE REAL WORLD EXPERIENCE

MEETS ALTERNATIVE CURIOSITY

I know anyone who dabbles in Astrology & Human Design will be curious for more. I am a Taurus Sun, Pisces Moon & Saggitarius Rising.

As a Taurus Sun, I live for all things that are lush, luxe and of quality. I believe in longevity, building for the future and doing things well the first time around. My Taurean determination (and occasional stubbornness!) make me a great ally to have on your team when you have shit to get done. 

  • As a 4/6, you not only get to borrow my brain but also borrow my rich network, which spans many industries. I can always connect you to the right people.

    As a Reflector, I am designed to sample and reflect the health, functionality and needs of our communities and environments. I am attuned to the collective and what we require on a macro scale. Together, we can future-proof your business and make sure you are building something that is not just true and aligned for you but will also continue to serve and be needed in the future.

  • With my incarnation cross in the four gates of direction, making up the Cross of the Sphinx, I am here to reflect and empower your direction. From the big-picture vision down to your next most important steps, together, we can ensure you are making the moves that are right for you.

  • Knowing what’s hot and what’s not. You get to borrow that knowing and use it to your advantage.

  • I am designed with Power View + Judgement Sense, which means I am naturally attuned to who is winning and who is losing and to the power dynamics of success in any industry. I can help you identify what’s missing and what is needed in your business to close the gap between you and your competitors. 

  • As a Venus Ruled Sun, my eye for detail is oriented towards beauty, aesthetics and balance. Whether it’s rounding out a visual campaign or bringing harmony to physical spaces, I am designed to be attuned to what is missing and what is needed to create the most beautiful experience. 

I am exactly where I’m meant to be and you need to use me for what I was designed for.