BUSINESS &
BRAND CONSULTING. BUT DIFFERENT.
ELAINE SO
Creative Director
I'm Elaine. Entrepreneur, creative and tastemaker based in Melbourne, Australia. Before building sellable brands I was a creative constantly flooded with ideas. Time and time again I’ve brought those ideas to life.
This is my next season and it’s you and me.
Where it all comes together.
BUSINESS CONSULTING.
BUT DIFFERENT.
I know business consulting in its current form is set up to help you win if you have a bottomless bank account.
But what about everyone else?
I’ve done everything from managing teams of 100+ people.
To pushing beyond limits to open successful cafes.
To being a creative director of a multi-million dollar product brand.
I know how hard it is across the different timelines of business growth. I’ve been there.
Left deeply disappointed and burnt after investing time, trust and money into business support I convinced myself I needed. But …
Promises never matched the reality.
Outcomes always left me depleted - mentally, emotionally & financially.
After decades of growth and learning. I want to be what I couldn’t find for myself.
A trusted resource that you can borrow for an hour, a month or a project, if and when you need.
Borrow my obsession with curating beautiful brands, strategy & spaces. It’s my superpower.
Borrow my extensive network to connect you with high integrity people and resources.
Borrow my innate ability to sense what a community wants and needs.
Borrow my sixth sense for uncovering the Subconscious Mind stories that are sabotaging your progress.
Borrow me to streamline your processes and shed light on any blindspots.
Use my reflections and turn your resistance into a clear pathway forward.
This is how I’m doing it now.
But can you support my category of business?
Help you with a product based business?
For Sure.
Take your online business from undiscovered to standing out in a crowded market.
Definitely!
Help your clothing brand go from meh to must-have.
Of Course.
Help a mechanic with business optimisation & prep for sale?
Absolutely!
Help your FMCG company connect to a wider audience of loyal buyers.
Certainly.

I am yet to meet a business owner I couldn’t help.
Book a free 20 minute session below to explore what’s possible for you and your business.
Book A Free Voice Messaging Session (via Voxer App)
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Following your booking you will receive email instructions to connect on Voxer (voice messaging app)
At your booked time I will listen to your voices message and reply to you. We are then able to go back and forth leaving messages for your 20 minutes booked time.
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Anything that is on your mind and that you’d like my support to work through. Whether it be to do with your Business, Brand or Subconscious Reprogramming.
It is important to keep your message to 3 mins or under. Clearly state your question or circle back to it at the end of your message.
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That’s completely fine! I am in Melbourne, Australia and times available may not suit you. Please reach out via email to hello@elaineso.com to organise.